Case Studies

      

Objective Generate profits   Marketing Concept “UMNIAH FESTIVAL” $50,000 final prize | 1 car / week | 1 laptop / day   Results 107% ROI

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Objectives Reward subscribers Communicate leadership   Marketing Concept “UMNIAH CELEBRATIONS” 2,000 JD / day | 1 car / final prize   Results 38% penetration rate 3.62% ARPU increase across the customer base

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Objective Generate profits Marketing Concept “GANA UNA NUEVA VIDA” 1 year free airtime / day | 1 car / week | 1 apartment end prize Results 335% ROI 56% ARPU increase across participants

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Objectives Communicate leadership Reward subscribers Marketing Concept “CARROS TODOS QUEREMOS CARROS" 1 year free airtime / day  | 1 car / week Results 2.54% ARPU increase across customer base 11 avg. premium MOs per participant during the campaign

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Objective Generate profits Marketing Concept “NAVIDAD DE VERDAD / MOTOFORTUNA” Cars and Motorcycles in Guatemala, Nicaragua, Honduras, Salvador   Results 41% ARPU increase across participants 151% ROI

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Objectives Communicate leadership Reward subscribers Marketing Concept “TREN DEL DINERO” Q5,000 / day Results High penetration (non disclosable) Substantial ARPU increase (non disclosable)

Objective Generate profits Marketing Concept “ESTA NAVIDAD EL PISTO LO TRAE TIGO” $50,000 at the end | $10,000 / week | $1000 / day Results Substantial ARPU increase (non disclosable)

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