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VoiceWeb implemented Claro Guatemala Christmas Mega SMS Promo

2011-01-10
VoiceWeb has implemented its 9th campaign for Claro throughout Central America and this time it was for Claro Guatemala.

Both top scorer and weighted draw were used as winning formats to award the prizes including electronics, cars and 1 house at the end. The objectives of increasing Mobile VAS revenues and communicating festivity around the brand were achieved.

The campaign was supported by Above the Line and Below the Line marketing activities. 
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