"Cars, We All Love Cars" - VoiceWeb America Creates the Buzz with the Mega SMS Promotion for Claro El Salvador
VoiceWeb America designed an exciting Mobile Marketing Campaign for Claro El Salvador.
The promotion rewarded subscribers with an impressive prize line up, communicated through a mass media marketing campaign that enticed subscribers to participate, while enhancing the Claro brand.
Anyone on the Claro network could join the promotion by sending CLARO via SMS to the shortcode 8080. Prizes included 1 Toyota Yaris per week for 10 weeks and Claro was offering one year of airtime every day!
The promotion created the buzz in El Salvador for 10 weeks from 12-Nov-08 to 25-Jan-09.