News

Asiacell, the leading mobile telecommunications company in Iraq with over 9 million subscribers, entrusted VoiceWeb to design and implement its first large-scale SMS Promo Campaign.

Launched on April 3rd and for a duration of 91 days, the “Treasures of knowledge” promotion offered Asiacell subscribers the chance to win a total of 284M IQD! The campaign concept aimed to entertain participants with quiz questions creating fun and excitement and at the same time allow them to gather points resulting in more chances to win. A special mechanism has been put in place that enabled every single subscriber to play for free, and have a chance at becoming a millionaire.

With daily and weekly prize draws, a rich above-the-line advertising campaign, and an advanced mechanism for personalized communication with participants, the campaign achieved a boost in ARPU and the ultimate brand buzz for Asiacell!